create-a-thon
We transformed a suburban Melbourne Officeworks into an all-hours creative studio for the inaugural overnight Officeworks Create-a-thon, seeing four teams of creatives battle it out for the chance to win $25,000. Like a scene out of a childhood dream, the contestants were let loose in the Chadstone store in the middle of the night, with the task of creating something unique with whatever they could find on the shelves, in less than six hours.
Concept + Creative Direction
2023
Agency: Alt/Shift
Production Company: Airbag