Cleanaway
'A Throwaway Decision'
Starting with the aftermath – a fire on a peaceful residential street – ‘A Throwaway Decision’ uses storytelling to deliver the message that we should never bin our batteries. The film retraces the journey of a child’s toy robot, from living room floor to garbage truck, but in reverse so the viewer is left at the decision stage: the moment we can affect change.
Concept + Creative Direction
2024
Creative Director: Anna Fullerton
Director: Jesse Richards
Producer: Stefan Raabe
Agency: Alt/Shift/