To launch Grill’d’s new ‘seaweed-fed’ beef, we created a Mockumentary about Beefweeder (F.K.A. Phil Cobbledick). Beefweeder is an aspiring “primal living” content creator who believes his key to fame (and to the heart of his new eco-conscious girlfriend, Ali) is to sneak into farms in the dead of night to surreptitiously feed seaweed to cattle in an effort to reduce their methane output and help solve climate change while also promoting a beef loving lifestyle. He claims to be “Sea-weeding out the problems of beef, one cow at a time.”

In our mockumentary, we follow Beefweeder and Ali into their biggest seaweed feed raid yet, only this time things go catastrophically wrong and Beefweeder finally learns that his life’s quest has already been accomplished - by Grill’d.